Elite Features

Launch Roadmap Planner

7 min read

What it is

Token launch project planner with 5 starter templates, phased timelines, intensity curves, focus-area tagging, milestone checklists with named owners. Each phase has: name + duration (days) + intensity-start + intensity-end + intensity pattern (linear / S-curve / exponential) + focus area (7 options: community / product / marketing / compliance / partnerships / tokenomics / treasury) + milestone list with dueOffsetDays + owner. NOT a trade execution layer — pure operational planning + tracking.

How to think about it

Replaces vibes-based roadmaps with actual milestone scheduling. The intensity curve is for RESOURCING planning (when to staff up marketing, when to cool off operations) — it does NOT control any trades. Pair with Listing Readiness Scorecard (which gaps to close first) + Launch Volume Forecaster (volume targets) + DEX Liquidity Optimizer (pool depth) for the full issuer-tools workflow.

Step-by-step

  1. Pick one of 5 starter templates

    Utility Token Launch (45-day adoption-first plan: Product Readiness → Closed Beta → Public Launch → Adoption Push). 30-Day Token Launch (4 phases: Pre-Launch Hype → Launch Week → Stabilization → Growth). Tier-1 Listing Push (28-day sprint: Documentation → Outreach → Due Diligence → Launch). Community Growth Sprint (21 days: Awareness → Engagement → Retention). Liquidity Migration (14 days: Snapshot → Drawdown → Redeploy). Or start from scratch.

  2. Review the phase structure

    Each template comes with 3-4 phases. Each phase has: name, duration in days, intensity-start (0-100), intensity-end (0-100), intensity pattern (linear / S-curve / exponential), focus area, and a milestone checklist. Phases stack sequentially — the total duration is the sum of all phase days.

  3. Customize phases for your project

    Change phase names + durations + intensity to match your team capacity. Add or remove milestones within each phase. Each milestone has: title, dueOffsetDays (days from phase start), completed checkbox, owner field (e.g. "Engineering", "Founders", "BD", "Community", "Treasury").

  4. Set focus area + intensity per phase

    Focus area = which team owns this phase (Community / Product / Marketing / Compliance / Partnerships / Tokenomics / Treasury). Intensity curve = how much resourcing this phase needs over time. Linear = steady. S-Curve = slow start, fast middle, slow finish (most realistic for human work). Exponential = accelerating ramp (use for hype phases).

  5. Save the roadmap

    Saved roadmap appears in your roadmaps list. The intensity-curve chart visualizes effort over time across all phases. Multiple roadmaps can run in parallel — one for the main product launch, one for the Tier-1 listing push, one for a community growth sprint.

  6. Check off milestones as you complete them

    Open any saved roadmap. Tick each milestone as it gets done. Completion % updates per phase + across the whole roadmap. The intensity chart reflows to show actual completion vs planned timeline.

  7. Iterate weekly

    Roadmaps are living documents. Adjust milestone dates or add new milestones when reality shifts. Delete completed roadmaps to keep your dashboard clean. Use the preview function to test scenario changes before saving.

Tips & pitfalls

  • The Utility Token Launch template is the most realistic for product-first projects. Adoption metrics + closed beta + product features come BEFORE marketing hype — this is the order serious B2B/B2C utility tokens actually launch in.
  • The 30-Day Token Launch template is the right starting point for community-first / consumer projects. Twitter announce + Discord 5k + audit publish + tokenomics doc → TGE + DEX liquidity + AMA → CoinGecko + CMC → partnerships.
  • Listing Push template = the 4-week tier-1 CEX sprint. Documentation (audit + legal + KYC + risk doc) → Outreach (applications to 3 CEXes) → Due Diligence (technical + business calls) → Launch. Pair with Listing Readiness Scorecard to know which CEXes to apply to.
  • Liquidity Migration template = for projects moving LP between chains or rebalancing pools. Snapshot current positions → Drawdown old positions → Redeploy in new range. Use DEX Liquidity Optimizer to compute the redeploy target before starting.
  • Intensity curves are PLANNING tools, not execution triggers. No bot fires when intensity hits 100. The curve helps you decide when to hire contractors, when to schedule a big push, when to allow the team to recover.
  • Owners field is critical for accountability. "Engineering owns the audit", "Founders own the AMA", "BD owns the listing application". Assign owners during planning — finding out who owns a missed milestone post-fact is harder.
  • Replaces the OLD "Campaign Scheduler" feature which we removed because coordinated multi-wallet wash trading is illegal (SEC/CFTC/MiCA). The Launch Roadmap is purely operational milestone tracking — no trade execution layer wired to it.
  • Pair with Listing Readiness Scorecard to identify which milestones to prioritize. If your scorecard says "complete audit" is the #1 gap, your roadmap should put audit completion in the earliest phase, not phase 3.