strategy-dev

Read your Channel Earnings dashboard like a creator-CEO

KPIs to watch monthly + signals to act on

15 min monthly · intermediate

What you'll have when finished

  • Know which 2 KPIs to watch monthly
  • Be able to spot tier-mix pricing signals
  • Verify payouts on-chain via tx hash links

Before you start

  • Paid Channels feature-flagged OFF at launch — this dashboard only shows data once activated + your channel approved
  • 80/20 split: you keep 80%, platform keeps 20%. Lifetime platform fee shown transparently
  • MRR projections assume zero growth + zero churn — real performance varies

Walkthrough

  1. Open My Channel Earnings

    Community → My Channel Earnings. If no paid channels yet, you see the empty state with 5-step monetization flow. If channels approved, you see the hero KPI strip + per-channel cards.

    Success criteria: You can see either the hero KPIs or the empty state

  2. Read the 6 hero KPIs

    Active subs (current count) / MRR (monthly recurring) / Total earnings (lifetime) / Payouts (number received) / Projected annual (MRR × 12) / Platform fee total (lifetime 20% taken). Note: MRR is the canonical monthly metric.

    Success criteria: You can name all 6 KPIs and their definitions

  3. Focus on MRR trajectory

    Note this month's MRR. Compare to last month if you have history. CLIMBING = healthy (perks are differentiated, new subs > churn). FLAT = perks not strong enough OR you stopped marketing. DROPPING = subs are churning — investigate refund rate + cancellation reasons.

    Success criteria: You can articulate your MRR trajectory (or set up baseline tracking)

  4. Read tier breakdown on each channel card

    Each card shows Tier 1 / Tier 2 / Tier 3 active subs + monthly revenue per tier. Most common mix: 70-80% Tier 1, 15-25% Tier 2, 2-10% Tier 3. Heavy skew = pricing problem.

    Success criteria: You know your tier mix per channel

  5. Act on tier-mix signals

    80%+ on Tier 1 + 0% on Tier 3 = Tier 3 too expensive OR perks not differentiated → LOWER Tier 3 price or ADD a unique Tier 3-only perk. 50/50 Tier 1 vs Tier 2 = balanced offering → keep going. 90%+ Tier 1 + low MRR = your Tier 1 price is too low → raise it.

    Success criteria: You have one concrete pricing action to take

  6. Verify a recent payout on-chain

    Each payout row has a tx hash link → opens chain explorer (Basescan / Polygonscan / Arbiscan / Etherscan). Click one to confirm the payout settled on-chain. Save the link for tax reporting.

    Success criteria: You have verified at least one payout on-chain

  7. Set a monthly review cadence

    Calendar recurring: 1st of each month, 15 min My Channel Earnings review. Check MRR trajectory, tier mix, payout history. Act on signals before they become problems (churn cascade, mis-priced tiers, etc).

    Success criteria: Monthly review reminder set in your calendar

What's next

You have a creator-CEO operating cadence. Habit: track MRR month-over-month + adjust tier pricing once per quarter. For tax reporting, export payout history (tx hashes are permanent on-chain proofs). Cross-reference with the Paid Channels article for the broader feature mechanics (auto-enforcement, eligibility, subscriber-side flow).