strategy-dev

Build your first token launch roadmap (30-day plan)

Pick a template, customize phases, assign owners, ship

30 min · beginner

What you'll have when finished

  • Have one saved launch roadmap with phases + milestones
  • Each milestone has a named owner
  • Know how to use the intensity curve for team resourcing

Before you start

  • Intensity curves are PLANNING tools, not execution triggers — no bot fires at intensity 100
  • Owners field is critical — assign during planning, not after a missed milestone
  • Pair the roadmap with Listing Readiness Scorecard so you sequence the right milestones first

Walkthrough

  1. Open Launch Roadmap Planner + pick a template

    Elite → Launch Roadmap. 5 starter templates: Utility Token Launch (45d, product-first) / 30-Day Token Launch (4 phases, community-first) / Tier-1 Listing Push (28d sprint) / Community Growth Sprint (21d) / Liquidity Migration (14d). Pick the closest match to your launch type.

    Success criteria: A template loaded with all its phases visible

  2. Review the 3-4 phases

    Each phase shows: name, duration in days, intensity-start and intensity-end (0-100), intensity pattern (linear / S-curve / exponential), focus area (Community / Product / Marketing / Compliance / Partnerships / Tokenomics / Treasury), and a milestone checklist. Read through all phases before customizing.

    Success criteria: You can name each phase and its duration

  3. Adjust durations to match your timeline

    Edit each phase's duration in days. Total roadmap length = sum of all phase days. Be honest about your team capacity — if you have 2 engineers, a 7-day "Documentation" phase requiring audit + legal opinion + KYC packets + risk doc is too tight. Stretch to 10-14 days if needed.

    Success criteria: Phase durations match your honest team capacity

  4. Add owners to every milestone

    Each milestone has an Owner field — defaults are populated but customize per your team. "Engineering" / "Founders" / "BD" / "Community" / "Marketing" / "Treasury" / "Legal". An unowned milestone is an unaccountable milestone — assign one person per milestone, not "team".

    Success criteria: Every milestone has a named owner

  5. Add or remove milestones to match your scope

    The template milestones are starting points. Add project-specific ones (e.g., "Bug bounty program launched", "Audit firm contract signed"). Remove milestones that do not apply (e.g., if you do not plan a press release, delete it). 3-7 milestones per phase is healthy; more becomes hard to track.

    Success criteria: Milestone list reflects YOUR launch, not generic template

  6. Save the roadmap

    Click Save. The roadmap appears in your roadmaps list. The intensity curve chart visualizes effort over time across all phases — useful for spotting "I have 3 high-intensity phases stacked in week 2" before it kills your team.

    Success criteria: Roadmap visible in your saved list with intensity chart

  7. Use the milestone checklist weekly

    Every Monday morning, open the roadmap. Tick milestones completed last week. Note which are overdue. Adjust dates if reality shifted. Completion % updates per phase + across the roadmap. This weekly habit is the entire point of the planner.

    Success criteria: You have a weekly cadence for checking in

What's next

You have a structured launch plan with named owners. Pair with Listing Readiness Scorecard to sequence the right milestones first (close highest-impact gaps in earliest phases). Pair with Launch Volume Forecaster to know the volume target you should plan toward. Multiple roadmaps can run in parallel — one for main launch, one for Tier-1 listing push.